5 Types of Signage No Retailer Can Afford to Ignore
by Katelyn Gray from SmartSign.
If you want to operate a successful retail business that attracts customers and drives sales, then you need to get noticed – and smart retailer know that signage is the way forward.
Signage in your brick-and -mortar business is just as important as your website design, and retail signage shouldn’t be an afterthought.
Much like you set standards for an employee’s appearance and expectations for their conduct, the colour, visibility, messaging and quality of signs also require a certain amount of development and consideration. Also like employees, signs can be given on-the-job-tasks, ranging from sales information and wayfinding to general product information and usage. With that in mind, here are some practices you will need to keep in mind when thinking about store layout and signage, followed by five types you won’t be able to do without.
Retail Signage Best Practices