McDonald’s wants all the school kids going back to school from the summer holidays to remember all the good times – with their meals of course. In a campaign aimed at the younger audiences, McDonald’s show a school bag that looks like a happy meal, a cup of pencils resembling a cup of fries and a book-burger, made up of stacked books and a yellow magazine as cheese.
The ads were created by a Dallas, Texas advertising firm called Moroch. The studio has worked with McDonald’s for 33 years, making the fast-food chain their oldest client. Moroch also works with powerhouses such as Disney, Dreamworks and Pixar, so they know what children love.