Sitting down with low rise jeans carries the risk of one exposing their butt-crack for all to see, and the spectators are not enjoying such a sight, however this bus ad by Meredith’s Miracles and FCB Ad agency suggests that you show your butt to at least one person: a doctor.
This is a clever ad that is meant to raise colon cancer awareness. It’s the second deadliest cancer in the world. Checkups can help diagnose early symptoms and decrease the spread.
Meredith’s Miracles Colon Cancer Foundation works to spread awareness about colon and rectal cancer, as well as provide financial aid for young adults undergoing treatment for the disease. FCB Chicago is the ad agency that came up with this concept, that will hopefully spread the message across.