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Put A Moustache On It!

It’s that time of year again, where we take a stand together in fighting for a cause. It’s Movember ! A month symbolising the fight against prostate cancer. Within this month men participate or show their support by growing out their beards/moustaches. 

You’ve all heard and read the story…’It started in a bar in Fitzroy in 2004, two mates talking about the fashion trends that hadn’t returned …and the moustache was one..’

This men’s health movement is not only for men, but women can support the campaign as well by signing up as a mo sista along their fellow mo bro’s in the annual campaign since 2004, which prides itself on “Changing the Face of Men’s Health” each November.

The classic moustache or mo, whether the boxcar, the wisp, undercover brother or Rock star, has become a symbol of men’s health and the Movember campaign on te faces of 21 countries over the past 12 years.

While it takes a brave man to grow a beard, it takes an even braver man to give up his beard in the name of men’s health, and as the Movember rules state, all should have started the month with a clean shave, ready to freshly grow their mo for the month.


We thought we’d help by posting up a few rules to help out all the gentlemen out there who might be clueless on how to begin their Movember journey. 

So go on, grow your mo, and while you at it, post it n Facebook or Twitter and spread the word!
 

A Mini Stage For The Kids

We recently received a request through a company client to create a make-shift stage for a much deserving school called Delta Park, situated in Randburg SA.

The school had planned to host a talent show among other things on their school  activities day, and what better month to do it, than the month of  October, full of sunshine and festive fever.
The stage was erected and created using wood as the exterior structure, which was thereafter painted matte black, ABS was used for the curtain backdrop effect and the cut out design elements were made from Corerex and vinyl application.

All these materials used are durable and last you long enough to re-use the stage parts whenever you wish, which is exactly what the School head discussed they would do for future sake.



This awesome stage took our team approximately two weeks to  construct, with acquiring of material and decor included. Our team worked diligently and quickly to make sure the stage was ready in time for the school’s fun day.

Much fun and creativity was enjoyed on and around the stage, and FrontSeat Group is Very happy to have sponsored their services for a good cause.



Breast Cancer Awareness Month

The month of October is Breast Cancer Awareness Month and here at Frontseat Group we have vowed to show our support in more ways than one, but mainly in spreading the word and hope among all who are affected or may be affected by this disease. 

It’s always better to stand together and fight for a cause!


Creative Knits For Homeless Kids

Who thought wool wasn’t cool? Or that yarn-bombing wasn’t a thing?- because it is. 

A group of Brazillian creatives started “Doe Agasalho’, or “Donate Warm Clothes”, a campaign that reminds people to offer clothing to the poor. 

Putting little outfits on signage silhouettes on traffic signs with crocheted scarves, sweaters and little jeans created a buzz through the streets of Brazil. A sticker reminding people to donate clothing, explains the effort when the fully dressed figures attract looks from passersby.

What a sight for sore eyes, wouldn’t you feel the need to donate to the poor after this? This campaign speaks volumes for what can be achieved through strength in numbers! 
It definitely gets a thumbs up from us!

You Steal this Ad And Get Rewarded

More than 100 New Yorkers recently took jetBlue up on it’s offer of free flights and other cool stuff, by ripping off 181 bus shelter ads across the five boroughs. 
The ads couldn’t be missed as they were in plain sight – all you had to do was tear off each sign- as though from a giant note pad- as no glass was placed above them, like there usually would. 

It’s tough to be discreet with a poster-sized coupon tucked under your arm, but the locals didn’t seem to care. And for their boldness, they received round-trip flight vouchers, tickets to New York Jets and Brooklyn Nets games, and free scoops from Blue Marble Ice Cream.

This was only a two-day stunt, but the brand plans on repeating this campaign designed by ad agency Mullen Lowe, under the hashtag #NYCTakeover.  

MAURIS FINIBUS ODIO AT CABOO

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All our latest internal company news is found on that page as well as relevant information of all our company services.

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The Coca Cola Tattoo Can



This concept isn’t forever, but we sure hope it was,  Coca-Cola started off National Hispanic Month (which runs from Sept.15 to Oct.15) with a line of temporary-tattoo cans, targeted to Hispanic and Latino Americans. …because their the only ones who would be interested in such a concept?

Well, based on research, Latinos have a particular pride in their family names, which reflect their history and heritage – the cans feature common family names, in reverse!

You simply peel the sticker off, place it on to your skin and use the moisture from the can (hopefully at a cold temperature) to affix the name onto your skin.

The campaign indicates the sincerity and togetherness of a culture, also symbolising the tagline for coke which emphasises on sharing a coke. It brings people together and builds a sense of brand loyalty among consumers alike.
The video below is a clear indication that Coca-Cola always knows what’s good for the people!

The work is accompanied by the hashtag #OrgullosoDeSer, Spanish for “proud to be,” and was created by ad agency David—which, incidentally, markets itself as a “first-name agency” that “believes in the personal.” Oh, the irony! This campaign was indeed perfect!

Technology vs Reality

Technology has completely taken over the world, and if you’ve been left behind, well that is exactly what it is and where you will remain. 
As the hashtags grow stronger the selfies grow along with them and within this generation, we find ourselves intertwined within the world of social media and the rise of internet connection and language.
Just like all great and fast paced things, technology should be enjoyed in moderation and Ajit Johnson shows you what happens when we don’t – using #ThisGeneration.
Using minimalistic illustrations he demonstrates alienation, egoism and this selfie culture trend that’s taking over our youth. 
Ajit Johnson is a Ph.D student of cancer genetics and genomics at the University of Edinburgh. He states that he’s not necessarily a “technophobe”, but realises the dangers of technology and encourages us to put down our phones when talking to people. 
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