Imagine driving in your car heading for town to meet up with an old friend for coffee, and coming across the dreadful lack of parking in a congested road, with options to parallel park almost everywhere. We all know how sucky it is to parallel park, but when you have no choice, you have to channel your inner driving school skills and make a plan.
BUT , what if there was someone to assist you at almost any point, even when driving alone.
A new Fiat billboard created by Leo Burnett in Germany, invites viewers to imagine just that. The agency created a digital screen with special software and sensors that measure how far a driver’s rear bumper was from the car parked behind it, and then projected synchronized images of human helpers to help guide the driver’s parking job. Attractive human helpers!