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13 Billboards You Really Need To See

These amazingly creative Outdoor Billboard Campaigns speak for themselves. Let’s hope they motivate you for your next campaign with Frontseat Group. You think it, we execute it!! Let’s work together in transforming the roads of South Africa with the most innovative forms of advertising.

Each with a story to tell, take the time to read the campaigns illustrated on each billboard, it’s truly worth it in all its witty, sarcasm.

1. Spotify

2. Delta

3. Hinge

4. Smirnoff

5. Netflix

6. Twist

This agency put up billboards that featured single words or phrases you might find on a grocery list—orange juice, butter, paper towels—over scenic natural backgrounds like mountains, deserts and forests.

The ads were posted with a simple web address where visitors  were asked how they felt about the billboards on social media. This turned out to be pretty interactive and created a large buzz for the brand – including a flood of resume applications into the company.

7. Kiwi

Visuals focused on the shoes of each subject – symbolizing Kiwi Shoe polish. Simple but smart!

8. 37.5 Technology

A seriously remote almost impossible to access pop-up shop on a cliff called the Cliffside shop.

9. Jose Cuervo

This tequila brand took it’s product to the streets. So you can imagine what happened  next. lol

10. Lyft

11. Calvin Klein

12. Woodland: Climbing Shoes 

13. Anando Milk Superhuman Powers

 

We hope you enjoyed these visuals :)

1973_aladdinsane

An Interactive Exhibit For David Bowie

Just two years after musician David Bowie’s death, Spotify is honoring the connection he had with New York City, with a subway station makeover. This underground exhibit is live until 13 May 2018 and it’s simply amazing.

The walls and surfaces of the Broadway-Lafayette station are filled with the celebration of David Bowie, aimed at promoting not only awareness of the iconic history throughout but also allowing you to enjoy the music via Spotify.

Each piece of art includes an informational sign with commentary from Bowie and Spotify links.

The campaign has also went as far as to create limited-edition MTA Metro Cards feauturing Bowie personas, available for sale at the station.

Spotify will also be using its multimedia platform, Spotlight, to debut a new content series called “David Bowie Stories,” featuring interviews, essays and behind-the-scenes stories of his work.

This is truly amazing work!

mcdonalds

A Directional Signage Win

McDonalds always comes through with the quirky , out-of-the-box ideas when it comes to advertising the brand. Incorporating your brand , let alone your logo in everyday situations is sometimes almost impossible unless your business has any direct relation to that situation.

The branding of McDonalds is simply iconic as it communicates minimally in it’s logo as it is and can never bee forgotten by a consumer or any one else. Just when you thought it couldn’t get any more minimal, in Canada, the fast-food chain has applied the same approach on their out-of-home ads, by using the logo  as a means of directional signage.

A new campaign from Cossette crops the iconically curvy Golden Arches to direct people to the nearest McDonald’s restaurants. The “Follow the Arches” campaign turns bits of the giant yellow M into directional signage , giving drivers easy-to-follow signs to get to a McDonalds closest to wherever they are.

It’s quite a clever idea, and we’re all for it—as long as they don’t change this classic McDonald’s directional board making fun of Burger King. Haha.

“To create a new way-finding system, we noticed that the directions were right there in the logo,” the brand says. “By cropping the Golden Arches into a directional path, and reducing the visuals to only what’s essential, we transformed an underutilized media space into a simple unified design system adaptable to any market around the world.”

So far, the campaign includes just four billboards (three static and one digital) in high-traffic areas across Toronto, Canada. But Peter Ignazi, chief creative officer at Cossette, said the concept could eventually solve the problem of hundreds of differently designed directional posters in Canada—and indeed, around the world.

 

burn

Motorists Freak Out at Burning Billboard

Outdoor Network's burning billboard keeps it legalImage result for burning billboard, johannesburg

A “burning” billboard was erected near Milpark Hospital in Johannesburg a few weeks ago, and the City of Johannesburg’s emergency services reassured drivers that it was all part of the plan!

The billboard is part of a drive by British American Tobacco and Joe Public United, who have teamed up with Outdoor Network in association with Beith Digital to create an eye-popping ‘burning billboard’ that draws attention to the problem with smoking illegal cigarettes to raise awareness about the illegal trade in cigarettes and how they can potentially destroy innocent by standers by ways of burning the homes, property and/or be dangerous to their lives.

Clearly visible in a prime location, the Johannesburg billboard’s special effects are entertaining and educating a highly sought-after audience . The tagline ‘Smoking illegal cigarettes burns homes’ can be taken literally but also implies that households will be affected because illegal cigarette manufacturers do not pay taxes and therefore stunt social development. The aim of the campaign is to alert consumers to the fact that smoking illegal cigarettes can have dire consequences for both families and the country as a whole.

“The cleverly constructed ‘burning billboard’, which is not really burning at all and complies with the city’s safety regulations, is manned by a special effects crew and a health and safety representative. After a week, the ‘burning billboard’ was replaced with a static billboard to reinforce the message.

There are so many ways to convey a message across with billboards utilized in the most creative form possible.

Image result for burning billboard, johannesburg