Touch The Rainbow
The Skittles team at BBDO Toronto always have their usual wacky campaigns around products we love. This time, they’ve figured out a borderline juvenile if not hilarious way to get you to physically interact with Youtube videos on your screen.
You simply place your finger where they tell you to, and watch as you become a part of a series of events that take place in each ad. Of course, each video has it’s own little cute twist. Created and directed by Woods & Low of FamilyStyle and edited by Griff Henderson of Posterboy Edit, the campaign is called ‘Touch The Rainbow”.
Not only are the ads a cool touch for creating even more Skittles awareness, but the Narrator of the ads just ads that extra touch to this comedic campaign.
These are just a few of my favourite Skittles Touch ads, the last one really made my day, lol.