http://www.frontseat.co.za/wp-content/uploads/2015/07/healing-tool-hed-2015.jpg 714 652 mulalo siminya http://www.frontseat.co.za/wp-content/uploads/2015/09/frontseat-logo.png mulalo siminya2015-07-28 11:50:002015-11-06 10:58:35Two Billboards That Look Like They're Not Even There
The world of social media and rise of the never ending Internet is soaring at it’s greatest, but that doesn’t mean that outdoor advertising, specifically billboards- is completely dead!
The latest response to billboards being out of sight, is exactly that – Seamlessly blending them into their surroundings.
Artist Brian Kane did a project called Healing Tool, which took over two digital highway billboards in Massachusetts. Healing Tool is a Photoshop tool that allows you to clone areas of an image to patch over other areas. Kan mimics this process by making the billboard space look like it’s surroundings.