The world of social media and rise of the never ending Internet is soaring at it’s greatest, but that doesn’t mean that outdoor advertising, specifically billboards- is completely dead!
The latest response to billboards being out of sight, is exactly that – Seamlessly blending them into their surroundings.
Artist Brian Kane did a project called Healing Tool, which took over two digital highway billboards in Massachusetts. Healing Tool is a Photoshop tool that allows you to clone areas of an image to patch over other areas. Kan mimics this process by making the billboard space look like it’s surroundings.