The Samsung Safety Truck

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Massive trucks on the road and trying to overtake them without crossing your fingers hoping not to die, is the worst. Samsung is trying to fix this issue with their new Safety Trucks. It is a relatively simple idea which involves a wireless camera mounted on the front bumper of the truck. 
It transmits images of oncoming traffic to a multi-screen display mounted on the back door of the trailer. That way, the drivers behind the truck can know if it’s safe to pass the truck or not. This amazing new concept also has night vision mode. 
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Samsung trialed the truck in Argentina. It’s a country that has a lot of one-lane roads, so accidents caused by cars trying to overtake trucks adds significantly to the deaths in traffic collisions. While the trial truck has been retired, Samsung is now working with road safety organisations to improve the program.

You Can’t Make This Stuff

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Denver Water’s long -running “Use Only What You Need” campaign conveys the message that never runs dry.
Their installments all across Denver, Colorado, were brimming with artistry. The agency used diverse materials such as colored pencils, Post-it notes, clay, crushed soda cans, Lego pieces, yarn and string to create 10 original hand-made installations.
Each art piece depicts water in various forms, such as drops, splashes, cascades, showers or sprays to name a few. All these installations were featured only on bus shelters all over the city, as well as print and online ads. The headline, “You Can’t Make This Stuff”, drives home the message that water is a non-renewable resource.
 
The use of Lego to form an elaborate cloud:
 
Pencil tips to create waves:
This faucet is overflowing with yarn:
 
One massive drop made with tons of string:
 
A poster of post-it notes make up a droplet:
“Consumers often see conservation as a sacrifice, something they have to give up, which they often aren’t willing to do”, says agency founder and creative director Mike Sukle. “We have instead, used the approach of ‘not wasting’. The message of ‘Use Only What You Need’ follows the mind of the consumer that wasting is wrong.” 
Water use in Denver recently hit a record low, so it appears the campaign, now in it’s ninth year, is having an impact.
 
Check out more fantastic installations below:

Recharge Yourself

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Samsung Belgium promoted the launch of the new Samsung Galaxy S6 with an innovative concept of recycling unused charging cables and creating hammocks, seats and other types of furniture. One of the S6’s main features is wireless charging, making this cable configuration amazing.

Evy Puelinckx, well known for her recycling solutions, collected over 3km of wire to create reclining chairs, hammocks and more for displaying at Meise Botanic Gardens.

 

Each chair used over more than 150 chargers. 

Samsung Recharge Yourself cable hammock
The S6 Samsung Recharge Yourself Campaign was a huge success.

Evy Puelinckx, founder of the creative recycling agency behind this feature, talks about her role in this project:
“When I was contacted by Samsung to achieve something with cables charger, I did not hesitate. Unused equipment is, somehow, a gift from heaven for me. many people have cables at home they would like to get rid of. Our appeal was a resounding success. The result is there and people are happy to see that the waste materials sent to us have been turned into something much prettier. “
Samsung Recharge Yourself cable hammock
Samsung Recharge Yourself cable hammock
Samsung Recharge Yourself cable chair
Use Our Chargers To Recharge Yourself. We Don’t Need Them Anymore.
Samsung Recharge Yourself cable hammock
Samsung Recharge Yourself cable chairs
The Samsung Recharge Yourself campaign was developed at Leo Burnett Brussels, by creative director Tom Garcia and his fantastic team.

Parallel Park Like A Boss

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Parallel Park Like A Boss

Fiat Parking Billboard

 

Fiat 500 Parking Billboard

Fiat 500 Parking Billboard

Imagine driving in your car heading for town to meet up with an old friend for coffee, and coming across the dreadful lack of parking in a congested road, with options to parallel park almost everywhere. We all know how sucky it is to parallel park, but when you have no choice, you have to channel your inner driving school skills and make a plan.

BUT , what if there was someone to assist you at almost any point, even when driving alone.

A new Fiat billboard created by Leo Burnett in Germany, invites viewers to imagine just that. The agency created a digital screen with special software and sensors that measure how far a driver’s rear bumper was from the car parked behind it, and then projected synchronized images of human helpers to help guide the driver’s parking job. Attractive human helpers!

This concept was highly appropriate in promoting the new Fiat’s Parking Assist technology, which is an alarm system that warns drivers in reverse of objects behind them. The billboard even offers a bunch of playful, creative avatars for this assistance made easy. It rotates from a  child, a biker, a wise old man to even a half dressed playboy bunny, which I think would be the sole purpose in one parallel parking onto the sidewalk or into the neighbouring cars.

Famous Logos Evolve Before Your Eyes

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Famous Logos Evolve Before Your Eyes
 
Here’s a fun and super awesome- to- watch project by Zing, who have taken some of the well known  famous logos and turned them into historic GIFS. 
 
You can literally just sit here for hours on end and watch as each logo morphs from old to new, over and over and over and over……

Touch The Rainbow

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Touch The Rainbow

The Skittles team at BBDO Toronto always have their usual wacky campaigns around products we love. This time, they’ve figured out a borderline juvenile if not hilarious way to get you to physically interact with Youtube videos on your screen. 

You simply place your finger where they tell you to, and watch as you become a part of a series of events that take place in each ad. Of course, each video has it’s own little cute twist. Created and directed by Woods & Low of FamilyStyle and edited by Griff Henderson of Posterboy Edit, the campaign is called ‘Touch The Rainbow”.  
Not only are the ads a cool touch for creating even more Skittles awareness, but the Narrator of the ads just ads that extra touch to this comedic campaign.

These are just a few of my favourite Skittles Touch ads, the last one really made my day, lol.
 


These Potholes Are Tweeting

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These Potholes Are Tweeting 
 

In Panama City, the people aren’t the only ones complaining about potholes all over the roads. The potholes themselves have had enough. 

With so many streets in Panama City damaged, local agency P4 Ogilvy & Mather placed special devices in potholes that automatically tweet nasty messages at the Twitter account of the Department of Public Works whenever cars drive over them.

 

Scores of tweets reflect on their twitter page every day indicating just how serious this issue is. The campaign was done on behalf of a Panama TV station, which said that potholes are a major problem for drivers. 
Well it seems the campaign worked, as it grabbed the attention of the minister of public works , who later appeared on the TV station to address the issue, which he blamed on a mix of poor construction and the failure of talks at approving the money to fix these roads.
 
All I know is we need at least a million of these devices with the potholes we have in the city of Johannesburg alone. 

Outdoor Media Gets Contagious

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Outdoor Media Gets Contagious
 

This interactive outdoor campaign by Lew’Lara is a sleepy one, which is exactly what this ad agency from Brazil intended. The shop set up a digital panel equipped with a motion sensor at Sao Paulo’s Fradique Coutinho subway station at morning rush hour.

When commuters would approach the digital sign, the face on the panel would begin yawning. Naturally, many of the commuters themselves also began yawning, seeing it is contagious after all – at which the point of this ad campaign was achieved. 

This was an ad campaign that put you to sleep but also made you think about the brand. Check out the video for more on this contagious billboard.