Branding Done Right!

BRANDING DONE RIGHT!
 
Every year the Department of Human Settlements hosts a national ceremony called the Govan Mbeki Awards- The GMA’s. 
 
The purpose of these awards, according to the Department of Human Resource, is to promote and illustrate a culture of excellence within the Human Settlement sector in the delivery of quality Human Settlements and dignity to South Africans. 
 
This year, the awards were held at the Sandton Convention Centre. FrontSeat Group was asked through Tsalena Media, to re-brand the glass panels within the centre hallways. 
Existing branding had to be removed in an area where food is served within the Exhibition Area 2, and be re-branded with the GMA artwork given.
 
 
We were supplied with the creative artwork of the logo used for the ceremony, and applied the design concept on all the glass panels hanging along the hallway.
Seven sections of glass in different sizes had to be branded with clear printed vinyl which needed to be complete by the end of the day.
 
 
 Before you knew it the job was complete and our client was super impressed at the neatness and overall 
punctuality of a job well done.
 

 

 

Tsalena Media together with the Department of Human Settlements were impressed with the work we did in the short amount of space as well as the wonderful print work.
We are now in the process of removing the GMA prints and re-applying the old creative that was originally there, as the event is now over.
 
That’s just how FrontSeat Rolls.

 

Digital Signage Fails

DIGITAL SIGNAGE FAILS
 
Digital Signage is a market that is creating a stir in the media, signage and advertising industry, as the ‘go-to’ factor when spreading the word about your products and services. This form of signage is hard to ignore and lights up business platforms in ways that increase business and get the people talking.
 
Although Digital Signage is sweeping up the signage industry within malls, business parks, gymnasiums and outdoor media, it has to be executed correctly or else your business signage may end up in a fail blog topic quite like this one.  

Many things can go wrong with Digital signage, Technical difficulties and electrical problems alike.The main mission is to make sure everything is connected well and updated frequently as well supervised on a daily basis, and all should be fine.
 
The Blue Screen of Death.
 
Windows or any other software tend to run into problems regarding viruses, firewalls, information overload etc .Thereafter the blue screen of death appears and all the fun comes to a dead end.
 
Make sure your software is updated and able to keep your product/advertisements on loop all day,  and avoid this not-so-pretty blue screen.
 
Missing piece of the puzzle
video wall
Like a puzzle, a missing screen of a video wall makes the picture incomplete. Video walls are very hard to manage without the correct software and hardware.
Make a faulty screen the least of your worries by making sure there is supervision of the video wall, and only the best in quality in terms of hardware.
A distracting Masterpiece
 
fail_video_wall
Oh great…another video wall with distracting consequences!!
Alignment is a key element to always execute correctly, when displaying a video wall message, along with the  graphics and content depicting the products of a particular company. The incorrect visual displays per screen were not measured out correctly, the alignment was neglected, the windows task bar is still visible to customers …the list is endless with just how WRONG this video wall came out.
This is a key factor to always remember when using digital signage in this format. Alignment!!
The rest speak for themselves, note each one and avoid it ever happening to your business! 
Dead screens.
Pop up tabs that indicate limits to certain functions.
No signal!

And more Blue screens of death..

5 Types Of Signage No Retailer Can Ignore

5 Types of Signage No Retailer Can Afford to Ignore

 
feature
by Katelyn Gray from SmartSign.
If you want to operate a successful retail business that attracts customers and drives sales, then you need to get noticed – and smart retailer know that signage is the way forward.
 
Signage in your brick-and -mortar business is just as important as your website design, and retail signage shouldn’t be an afterthought.
 
Much like you set standards for an employee’s appearance and expectations for their conduct, the colour, visibility, messaging and quality of signs also require a certain amount of development and consideration. Also like employees, signs can be given on-the-job-tasks, ranging from sales information and wayfinding to general product information and usage. With that in mind, here are some practices you will need to keep in mind when thinking about store layout and signage, followed by five types you won’t be able to do without.
Retail Signage Best Practices 
  • Be specific:  A customized sign can give you just the right message in just the right place, known as narrow casting. When designing a sign, include specific details, such as location-specific instructions and relevant product information.
  • Keep it simple: Your sign’s message needs to be clear, because one with too much information is often ignored. Use the five-second rule which states that if you can convey the main themes of the sign in less than five seconds, you pass. If it takes longer, shorten your message or use a series of signs.
  • Write in headline text: This should help you be concise and simple all at once. Understand the first principle of print journalism: the punch line matters. Can you simplify your text? Can you take out prepositions and extra words? Effective custom signs use a message hierarchy: headline, explanatory text, and finally, a call to action. 
  • Make a call to action: Signs are advertisements, and as any good advertiser knows, you need to get the customer to do something; that’s the call to action. An effective sign needs to have a simple goal.

1. Outdoor Signage

Outdoor signage is arguably the most important kind in physical retail because it’s what gets customers in the door, it therefore is the largest hurdle to beginning a relationship. Exterior signage is the first impression customers have of your business.
These signs need to do more than simply announce who you are, they need to draw in customers and make them want something from you. Effective signage may encourage people who have passed your store many times before to finally give it a chance. 
Outdoor signage can take the form of sidewalk signs, entrance signs, awnings, or window signs. Place signage where it is visible to as much walk-by and drive-by traffic as possible. Outdoor signage in particular should be branded effectively to draw the customer in and help to convey the experience that they can expect inside the establishment.

2. Informational Signage

Informational signage may also be known as departmental, directional, organizational, or wayfinding signage. These signs help the customer navigate around your space more easily. The easier it is for a customer to find what they came in for, the more likely they are to rely on that convenience in the future. 
Directional signage is self-explanatory: it tells customers where to go. All types of informational signage need to be concise and easy to read so that clients can understand the message with just a split-second glance. Large, bold fonts in highly-visible color schemes best accomplish this goal. 
Once you start putting up informational signage, it becomes clear to you if your store is arranged in an orderly fashion with some rhythim or reason behind decision-making. Not only does systematic signage benefit your customers, but it also makes your internal structure more organized. 

3. Persuasive Signage

Persuasive signage influences consumer behavior through convincing language or attractive imagery. These signs can advertise a particular product or promotion. Persuasive signs or displays can influence customer flow and improve interactivity with otherwise unnoticed products. Signs that showcase a particular type of product offer an opportunity for retailers to communicate specific details of new, seasonal, or featured items.
Using persuasive signage allows products or brands to more effective communication with customers. These displays can turn an otherwise ordinary product into a popular “hidden gem.” Effective persuasive messaging can also create a higher perceived value for products, increase brand awareness and improve retail sales.
Remember: While persuasive sales signs should be eye-catching and witty, they are not the main attraction. The most effective signs draw the customers to the product.

4. ADA (Americans with Disabilities Act) Compliant Signage -( in our case South African)

Making customers feel welcome means all customers. Offering accessibility by way of parking, entrances/exits, restrooms, cashier stations, fitting rooms, and elevators will make disabled patrons’ experience more comfort and joy. If your location offers accessible features, but does not make them known, you’re doing your customers a serious disservice.
If your store uses a portable ramp with a doorbell or intercom, you will need to install an appropriate sign, letting customers know they can request an employee to bring the ramp to the door. If your store’s accessible entrance is not the same as the main entry way, a sign at the main entrance must indicate where to find the accessible entrance.
Any permanent interior signs indicating bathrooms, elevators, entrances and exits also have to include Braille and tactile characters in legible fonts and contrasting colors, and they must be mounted at specific heights (typically 40 to 60 inches from the ground) for consistency and access.

5. Mats

You may be surprised that mats can also be used as signs, but they’re actually the most versatile signage of all. Mats serve not only safety and cleanliness needs, but also promotional and informational purposes. 
You may choose to use mats for branding purposes, or feature something as simple as your company’s logo. Mats can be used for directional wayfinding within the store, in places where hanging signage is not as viable, or to lead the customer to a sale product. Mats also keep stores cleaner during inclement weather. Lastly, mats ease the stress employees impose on their bodies by standing for long periods of time. Ergonomic, cushioned mats help workers feel rejuvenated, as if their shift just started.
When investing in any of these five signage types, try to analyze them with fresh eyes. Imagine entering your store as a new customer. Be honest with yourself about what’s clear and what may be perplexing. Establish a consistent brand and use it across your business, from outdoor signage to your website. If you managed to do just that, you’ll be well on your way to leveraging signage to your retail advantage and cashing in while you’re at it. 

42 Powerful Social And Environmental Ads

42 Of The Most Powerful Social And Environmental Ads 

 
No matter how tired and irritated we might be about the overwhelming flow of ads around us, social ads still manage to catch our attention and make us think twice about the choices we make in life. 
Issues of public interest, like our health, the environment and human and animal rights, always strike a chord in our hearts and conscience.
 
Here are 42 powerful ad campaigns that will inevitably leave you thinking about the issues our world faces. You have got to admire these advertisers’ creativity and insight too.
 
*viewers discretion is advised*
 
 

1. Save Paper – Save The Planet

Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark

2. Your Skin Color Shouldn’t Dictate Your Future

Advertising Agency: Publicis Conseil, Paris, France

3. Liking Isn’t Helping. Be A Volunteer. Change A Life

Liking a Facebook page, status or twitter feed, that supports a cause is not actually helping.
Advertising Agency: Publicis, Singapore

4. Torture Victims Are People Just Like You And Me

Advertising Agency: Advico Y&R, Zurich, Switzerland

5. Stop The Violence: Don’t Drink And Drive

Advertising Agency: Terremoto Propaganda, Curitiba, Brazil

6. The Right to Childhood Should Be Protected

Image credits: Erik Ravelo

7. Premature Ending: “If you smoke, statistically your story will end 15% before it should.”

“THE END. If you smoke, statistically your story will end 15% before it should. For help with quiting call QUITTLINE on 0200 00 22 00″ (Advertising Agency: Iris, London, UK)

8. World Wide Fund For Nature: Frightening vs. More Frightening

Advertising Agency: DDB&CO., Istanbul, Turkey

9. Deforestation Continues With The Turn Of A Page

Advertising Agency: LINKSUS, Beijing, China

10. Unhate

The Unhate Foundation by United Colors of Benetton, decided to play with a little photoshop. lol.
Advertising Agency: Fabrica, Italy

11. Elm Grove Police Department: Slower Is Better

Advertising Agency: Cramer-Krasselt, Milwaukee, USA

12. Air Pollution Kills 60.000 People A Year

Advertising Agency: unknown

13. Bird Conservation: If You Don’t Pick It Up They Will

Advertising Agency: TBWAHuntLascaris, Johannesburg, South Africa

14. What We See When You Smoke

Advertising Agency: JWT, Atlanta, USA

15. Animal Anti-Cruelty League: That’s Not A Football

Advertising Agency: Lowe Bull, Cape Town, South Africa

16. Bangalore Traffic Police: Don’t Talk While Driving

Advertising Agency: Mudra Group, India

17. Child Soldiers: It’s Not Happening Here, But It’s Happening Now

 
Creative/Art director Pius Walker, Amnesty International, Switzerland.

18. Censorship Tells The Wrong Story

Advertising Agency: Memac Ogilvy & Mather Dubai, UAE

19. Distracted Driving: Think Of Both Sides

Advertising Agency: Red Pepper, Ekaterinburg, Russia

20. Every 60 Seconds a Species Dies Out. Each Minute Counts

Advertising Agency: Scholz & Friends, Berlin, Germany

21. Innocence In Danger: Where’s The Pedophile?

Art Director: Michael Arguello, Copywriter: Bassam Tariq, Additional credits: Jason Musante

22. Sexual Predators Can Hide In Your Child’s Smartphone

Advertising Agency: Herezie, Paris, France

23. Smoking Causes Premature Aging

Advertising Agency: Euro RSCG Australia

24. You’re Not A Sketch. Say No To Anorexia

Advertising Agency: Revolution Brasil

25. Neglected Children Are Made To Feel Invisible. Stop Child Abuse Now

“To dramatize the issue of neglect, we placed mannequins dressed as children behind billposters. When the inevitable happened, we revealed a second message.” (Australian Childhood Foundation, JWT Melbourne)

26. Global Action In The Interest of Animals: Plastic Bags Kill

Advertising Agency: BBDO Malaysia, MALAYSIA, Kuala Lumpur / Advertising Agency: Duval Guillaume, Belgium

27. What Goes Around Comes Around. Keep The Sea Clean

Advertising Agency: JWT, Dubai, UAE

28. Tailgating Isn’t Worth It. Give Trucks Room

Advertising Agency: Amélie Company, Denver, Colorado, USA

29. Sea Shepherd Conservation Society: When You See A Tuna, Think Panda

Advertising Agency: Ogilvy & Mather, Singapore

30. Sleepiness Is Stronger Than You. Don’t Drive Sleepy

Advertising Agency: BBDO Bangkok, Thailand

31. See how easy feeding the hungry can be?

Advertising Agency: TBWAHuntLascaris, Johannesburg, South Africa

32. Causing Cancer By Yourself

Advertising Agency: Dentsu, Beijing, China

33. Deforestation And The Air We Breathe: Before It’s Too Late

Advertising Agency: TBWAPARIS, France

34. For The Homeless, Every Day Is A Struggle

Advertising Agency: Clemenger BBDO, Melbourne, Australia

35. The Prevention Beer Mug: Please Don’t Lose Control Over Your Drinking

Advertising Agency: EURORSCG Prague, Czech Republic

36. One Child Is Holding Something That’s Been Banned In America To Protect Them. Guess Which One?

“We won’t sell Kinder Chocolate eggs in the interest of child safety. Why not assault weapons??

Advertising Agency: Grey, Toronto, Canada

37. Breast Cancer Awareness Bra

Just a padded one sided bra.

Advertising Agency: Bolero, Fortaleza, Brazil

38. What Goes Around Comes Around: Stop The Iraq War

Advertising Agency: Big Ant International, New York, USA

39. UN Women: Auto-Complete Shows Perceptions Of Women

Advertising Agency: Ogilvy & Mather, Dubai, UAE

40. Don’t Buy Exotic Animal Souvenirs

Advertising Agency: LOWE GGK, Warsaw, Poland

41. Animal Abuse And Shelters: Same Pet, Different Owner

Advertising Agency: TBWA-Santiago Mangada Puno, Philippines

42. Buckle up. Stay alive

Hope you enjoyed this post.

MTN Donates A Computer Lab

MTN Donates A Computer Lab
 
The 21 days of Y’ello Care Campaign hosted by MTN really paid off, not only did MTN partake in such a beautiful initiative, but FrontSeat Group was invited to share in on the self-giving experience too.
 
Doing great things for others gives you that feel-good factor, and what better way, than to give to a less fortunate school, a gift they can utilise every single day.
 
Barbeton Secondary School, based in Mpumalanga were very keen on sharing a special day with MTN as well as FrontSeat Group staff, in celebrating the good deeds given to them.
 
A computer lab revamp initiated by MTN and signage sponsored by FrontSeat Group.
 
Wishing this school the best of years to come!! 
 
They were anxiously waiting for the big reveal of the newly branded computer lab.
 
MTN Staff as well as students came together to celebrate this day.

 

Excitement filled the quad as the newly painted and branded door was ready to be opened for all to see.

 

 

 

A room that used to be plain and less interactive was now alive and stacked with new computer equipment and MTN signage.

 

 

 

 

 

 

21 Days of Y’ello Care continues helping those less fortunate the best way they can.

 

When companies join hands to do good, wonderful outcomes are achieved.