Mickey D’s Goes Digital

April 21, 2015/0 Comments/in Uncategorized /by mulalo siminya

Mickey-Ds Goes Digital

All the futuristic fun was taking place earlier this week in Downers Grove, Illinois..hmm why does America get all the fun? Anyway..The McDonalds fast food franchise took the initiative in testing out a cool new ordering concept called ‘Create Your Taste’.

This is an experience quite different to your regular fast food joints, let alone any other McDonalds restuarant. It’s fast food with much more emphasis on the ingredients – the beef is cooked differently and cooked to order, with a customised array of condiments and sides that require you to actually sit down and wait for your order.

The lame part is obviously the waiting, as we all know the word ‘fast’ in fast -food actually means something quite literal..BUT the reason why this concept is cooler than most, is the entire process of ordering the meal via a large touch screen which greets you immediately upon entering.

The above pictures depict how the screen is used and how easy it is to add ingredients to your customised meal. The variety of choices is unbearably large, as one has to consider the type of bun, kind of sauce, type of cheese and even foods that wouldn’t be found at a regular McDonalds.

This was merely a technology test to elaborate on the wonderful future of user friendly and customised service. It will obviously take some time to create a more fast-paced set up so as to not gather frustrated customers at each outlet.

I feel McDonalds is heading the right way with this concept and one can look forward to a more ‘gourmet’ filled hamburger, like the amazing one below reminding me that lunch time is around the corner.

What Would You Choose?

April 17, 2015/0 Comments/in Uncategorized /by mulalo siminya

What Would You Choose?

What if upon entering a building you were asked to choose what category you would fall under…Beautiful or Average?. Would you choose correctly or according to society? Do you feel beautiful?

That’s what Dove explored with their globe trotting campaign – ‘Choose Beautiful’. It was a follow up to their survey that indicated that 96% of women (in the world) rate themselves as ‘average’. Dove basically put signs on doors into public buildings in five cities around the world; Shanghai,San Francisco, London, Sao Paulo and Delhi. One door was labeled ‘Beautiful’ whilst the over stated ‘Average’, and believe it or not the majority of women chose to view themselves as average.

Dove went on to film the women’s reactions as the campaign progressed. The result? A lot of women were either frazzled, unsure and decided to either play it safe or merely view themselves that way naturally. Some women even went so far as to not enter the building at all!

More info: Tumblr (h/t: mashable)

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Dove then did small interviews with the women, who confessed that choosing to go through the ‘average’ door had negatively impacted their self-esteem. Going through the ‘beautiful’ door required some guts, yet made them feel better about themselves afterwards.

The message of the Dove Campaign was: Only women themselves can choose to feel beautiful and the door is a powerful visual tool to deliver this message.

When The Cat’s Away..

April 14, 2015/0 Comments/in Uncategorized /by mulalo siminya

When The Cat’s Away…(creative employees)

“When the cat’s away the mice come out to play”- an old saying that basically means once the boss leaves, everyone comes out of their hiding places to act as casual and free as can be. These employees transformed their office from boring to quirky while their “cat” was away.

Majority of us dream of the luxury of getting to work and finding a work space that’s colourful, comfortable and enjoyable to be in, because we see our colleagues and work desks more than we see our own families, so a place that’s not as depressing is always a good idea!

Ben Brucker got his coworkers to decorate their plain office walls with superhero murals, but not just any kind of murals, he created Post- It murals!!

The use of sticky paper notes known as Post-its were used in creating full wall murals of different animated characters. Over 8,024 pieces were used in an all day battle against boredom and bland walls. The idea works well in their environment as they are part of a creative agency. According to what he said to Reddit, it took Ben several weeks to plan and design the characters, who seem to resemble pixel art or giant pieces of Lego characters.

He had full support as his boss not only allocated a $300 budget for materials, but also help put the murals up too!! Coolest boss ever!

The reason post-its were used instead of something more permanent, is because the agency plans on moving in a few months.

Let’s hope they leave these super awesome wall murals for the next company to envy.

More info: bruck7 (h/t: boredpanda)
Before:

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After:

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Rainy Day Brand Activation

April 8, 2015/0 Comments/in Uncategorized /by mulalo siminya

Rainy Day Brand Activation

Almost everyone loves the smell of rain but not the water damage that comes along with it. Seattle-based artist Peregrine Church wants you to enjoy wet sidewalks too, so he decorates them with graffiti that only appears when wet with rain. This kind of semi-magical trick is achieved through the use of superhydrophobic materials.

Once the painting of the sidewalk is complete it remains dry and invisible, and after a rainfall or any contact with water, an awesome array of designs comes to life for citizens to enjoy.

Although the graffiti is temporary, the images can last up to 18 months and the superhydrophobic coating is non-toxic. The creation process is done similarly to regular graffiti, beginning with a stencil, then applying a coating wherever applicable, probably at night.

This form of brand activation surely keeps passers by inquisitive and always aware of any form of art displayed on the sidewalk…I guess one can look forward to a rainy day now.

What Would You Choose?

Interesting links