An Imagination Emporium

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An Imagination Emporium
 
A 36,000 Sq Ft Mural Covers The Ceiling Of This New Market Hall In Rotterdam
 
One of the biggest architectural projects in Europe in recent years, the Markthal Rotterdam, finally opened it’s doors on October 1st, welcoming visitors with a food market and housing development space, that’s 312 000 square-feet. This unique building was designed by architecture office MVRDV and led by developer Provast, who took 5 years to build it in all it’s worthiness.
 
This horse-shoe shaped architectural marvel, features an open food market, 100 fresh produce units, 15 food shops, 8 restuarants, 228 apartments and 1200 parking places! Oh, what a time to be alive!! This creation seems to be unreal!
 
The largest, most eye-catching feature of this architecture, besides its shape and  fresh content is the 36 000 square-foot colourful mural, which graces the entire ceiling of the structure.
 
Designed by artists Arno Coenen and Iris Roskam, it is called ‘Cornucopia’, an enormous image of flowers, insects and fresh produce items are printed on separate squares of perforated aluminium panels attached to the building’s acoustic panels covering the ceiling itself.
 
I guess we would have to visit to truly enjoy this beautiful vision of art! 
 

 

 

 

 

 

 

 

 

 

China Goes Green

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CHINA GOES GREEN.
 
 
The China Environmental Protection Foundation in collaboration with Jody Xiong from a Chinese creative agency DDB presented a very direct illustration of how walking more and driving less can help the world. 
This is exactly how you advertise and make a statement for all to see.
 
The creators of the ad unfolded a 12.6 metre-long and 7 metre-wide white canvas on the pedestrian crossings in 15 cities in China, with a huge bare tree drawn on each. On the sides of the sidewalks they put huge sponge cushions soaked in green paint which would leave paint on pedestrian’s shoes. As a result, every step (literally) made the tree go greener and greener.
 
This inspiring campaign was designed to promote environmentally- friendly decisions, such as walking instead of driving. It was estimated to have involved almost 4 million people, creating 132 trees on the crossings. After the campaign, the print work was exhibited at the Shanghai Zheng Da Art Museum.
 
Times like these, when advertising gets creative and starts to involve the community, really make you appreciate the lengths that companies will go to make a statement. 
 
Website: ddbchina.co

Swingin’ On A Billboard

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SWINGIN’ ON A BILLBOARD
 
Old and abandoned  billboards shouldn’t have to stay vacant and rusted, especially the ones closer to the ground in areas where people are constantly moving around going about their daily lives.
How amazing would it be to have a billboard converted to a swingset?? Many people would pass on by, have a quick swing and then go about their business. The swing set would attract alot more people, than one that’s rusted and bare.
Paris-based architect Didier Faustino made this cool swing set out of a converted advertising billboard for the Shenzenhen- Hong Kong Bi-City Biennial of Urbanism and Architecture. Now many people are asking to do the same to vacant billboards throughout America.
 
A beautiful piece written below, that defines the project in the best possible way:
“Double Happiness responds to the society of materialism where individual desires seem to be prevailing over all. This nomad piece of urban furniture allows the reactivation of different public spaces and enables inhabitants to reappropriate fragments of their city. They will both escape and dominate public space through a game of equilibrium and desequilibrium. By playing this “risky” game, and testing their own limits, two persons can experience together a new perception of space and recover an awareness of the physical world.”