Remove Makeup Off A Magazine!?

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Finally, a product sample that actually shows you how it works! 

Neutrogena and agency DM9DDB worked with Brazillian weekly magazine Caras, to create a special cover featuring actress Giovanna Ewbank. The issue also came with a set of Deep Clean Wipes, so that readers could actually rub Giovanna’s make-up off her face on the direct cover.
Studies have shown that when you actually touch and handle a product, you feel a connection to it and are willing to pay more for it. 

Design Culture writer Diogo Mattos, calls the work an “innovation” that reflects what the future of magazine advertising could look like – specifically in the Brazillian market, where he believes executions like this are few. 

We hope Brazil won’t be the only place to experience such an innovation. 

Genius Brand Activation

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How on earth do you sell or even promote a life jacket/vest without being too obvious or boring, EVEN if it seems like common sense?

Well, French water sports brand Tribord invented a canned beverage called Wave, then  dubbed it “the worst drink in the world” and offered it to passersby on a seaside boardwalk. 

This was to simply drive home the importance of water safety – and plug it’s Izeber 50 floating model.

            

Turns out, the recipe is simple: SALTWATER. 
In the clip you will realise the obvious, that your body will reject by reflex, the taste of salty water. This is clearly a win for both brands creating a brand activation people will never forget.

The side of the packaging reads “Make this your last taste of drowning” and features a nice image of the Izeber 50 life vest, which comes in all colours, is windproof, lightweight, warm and flexible. The spews therefore serve as a great idea that drives home the message.

Send A Tweet To Coke

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Coca-Cola’s #CokeMyName Let’s You Interact With A Billboard

Just when we thought the amazing drinkable billboard by Coke Zero was amazing, Coca-Cola has launched another eye-catching outdoor idea, this time in Times Square.

The “Share a Coke” campaign  continued by showing fun facts about the names of people who tweet to the signs hashtag #CokeMyName.

At the heart of the display was a microsite that Coke and Google created together, to pull in facts about the 1000 names the soda company had printed on it’s cans and bottles.

After a name is typed in, a bunch of digital facts about the person’s name flow across the screen out of an animated bottle of Coke for a few minutes. To bring this experience to it’s outdoor billboard in Times Square, Coke enlisted Clear Channel Outdoor to build a campaign that is activated through Twitter. Fans who tweet with their name and the hashtag #Cokemyname are populating the billboard in real-time.

Then a webcam set across the street automatically snaps a picture of the person’s name. Coke’s social media team then  tweets back the photo of the person within one hour. 
 The activation campaign ran for two weeks and served up over 200 custom messages per day, with the billboard itself being the only media promoting the campaign.

A few of the tweet requests reflected as follows: