Remove Makeup Off A Magazine!?

Finally, a product sample that actually shows you how it works! 

Neutrogena and agency DM9DDB worked with Brazillian weekly magazine Caras, to create a special cover featuring actress Giovanna Ewbank. The issue also came with a set of Deep Clean Wipes, so that readers could actually rub Giovanna’s make-up off her face on the direct cover.
Studies have shown that when you actually touch and handle a product, you feel a connection to it and are willing to pay more for it. 

Design Culture writer Diogo Mattos, calls the work an “innovation” that reflects what the future of magazine advertising could look like – specifically in the Brazillian market, where he believes executions like this are few. 

We hope Brazil won’t be the only place to experience such an innovation. 

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