We all take about a hundred selfies just to pick one to share with the world, and you’d be lying if you said you had never taken a selfie before. The target audience for this new over-the-top parody PSA from Pizza Hut, is definitely for you selfie-loving monsters!! The brand wants to warn people about the dangers of the latest craze, being the Selfie Stick – a device that creates the unfortunate illusion for the user that (omg) other people, places and objects actually exist. This ad is super sarcastic but definitely gives us reasonable pointers, so put those selfie sticks away and have a pizza instead.
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This billboard by Esurance (a home insurance company) in Chicago, which carries the almost cringe-worthy headline “Cover your home in a dick (I mean) click,”apparently looked mildly obscene to many who spotted it from afar. With a split second turn of the head, one wouldn’t necessarily see the word “click” , instead the word dick would be seen. As if things couldn’t get any worse, someone went and photo-shopped an image of the billboard to more clearly say “dick” and posted it on Twitter. After that, The company responsible for the ad, Esurance, compounded the problem by replying to the tweet and saying that the billboard had been taken down. Hmm, did Esurance know that the picture had been photo-shopped and their ads were indeed NOT “affected”?
Well, it seems rumour has it the picture wasn’t photo-shopped and that’s just a picture taken at an angle where you would read the ad in it’s worst form.
Lesson learned: Always take a few hundred steps back and see how your billboard looks from a distance.
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An agency in Stockholm called Snask, made a huge 3-D poster for their Malmo Festival which is a massive street fair that runs through the second half of August, probably every year. The “poster” was made with giant 3-D letters, numbers and shapes which could easily be climbed upon by passersby.It took 14 people more than 900 hours to make, made from plywood, it turned out to be as glorious as anticipated.
Even though this artwork was referred to as a poster, we think it best be called a 3-D art piece. In order for one to view the entire image and actually read what this ad was about, you would have to be elevated up into the air at a certain level and appreciate the view.
See more images and the photographed poster below.
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This is the first edible billboard and we are excited just to be seeing it! In total it has about 13, 360 mini cakes sealed perfectly onto the frame. British confectionery brand Mr.Kipling and agency JWT London are the geniuses behind this beautiful gift to the world. Since they are leaders who understand how things should work, they let everyone lucky enough to be near the billboard, at a mall in London, also participate in tasting the lovely goods as they passed on by.
Having pedestrians eat off the billboards contents made it even more of a win, as the billboard started to disappear. This gesture was also quite selfless as creating it took more effort than the usual kind of billboard we get today. The use of 13, 360 cakes took approximately seven hours, assembling, primping and coiling each one to perfection.
Even with the help of a professional food artist like Michelle Wibowo, whose credentials include making a portrait of Prince William and Prince Geourge out of 16, 074 triangle pieces of Toblerone chocolate, this was still a heavy and fragile task at hand.
So, if this isn’t the best billboard in the world I don’t know what is. Cake rules over everything! More billboards should be made edible, for that quick lunch break at work when your pockets are low.
Decked out and almost ridiculous looking vending machines have become an intense promotional tool for all sorts of brands, for them to create brand awareness. Social media stunts and zany promotions are all the craze with these machines, illustrating just how creative one can be with the contents of a typical vending machine.
We’re almost to the point where if you see one outside it’s natural habitat, you assume it’s going to do something out of the ordinary if you just wait…and wait a little longer.
Canadian agency Taxi noticed this trend and decided to take an unlikely stance on the stunt fad on hand, in this video.
Take a look below as unsuspecting passersby encounter this mysterious machine, and how they react.
Let us know how you would have reacted in this vending machine stunt to end all vending machine stunts to date!
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Don’t come looking for the iPhone 6 or even that gorgeous new Macbook pro round these parts…nope, This Apple store doesn’t have all that. This one here’s the Real Apple Store, because it actually sells REAL apples. London’s Borough Market, one of the oldest markets in the U.K, just marked it’s 1000th year. As part of the celebrations, it treated shoppers to a delightful concept – ‘A Real Apple Store”for a weekend, which was a clever copy of the iconic Apple retail store. Actual apples were on display on transparent pedestals just like an iPhone or iPad would be featured in the actual technological store. Instead of technical specs, the signs showed each apple’s unique flavour notes and history. At least one didn’t have to worry about the 500 percent mark up on THESE apples.
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An economic driver and sustainable symbol of hope.
FCB South Africa is running an idea up the flagpole. A really big idea to bring a sense of hope and change to South Africans alike. It’s main component is the South african flag so large, it will be visible from Space! The Giant Flag project was put in motion by Guy Lieberman, the agency’s head of green and social new business development. This concept has been designed to foster national pride, improve the lives of people in need and make a lasting impact on South Africa’s economy and environment. So exactly HOW big is this flag project? The proposed flag will measure 66 hectares, which is almost the size of 66 soccer fields. It’s red, green, blue and gold sections will consist of millions of cacti and succulent plants that can thrive in the semi-arid Karoo region. Solar panels designed to power the equivalent of 4000 homes will make up the flag’s triangular black patch. (They will also “harvest” rainwater to feed the flag’s living components). The white areas of the flag will be access roads. Not only will the project be a massive one, but it will also provide more than 700 jobs in Camdeboo Municipality, where the unemployment runs over 40 percent, and support tourism, hospitality and various enterprises over the long haul. Lieberman says, this project will serve as a symbol of hope, cooperation and sustainable growth for South Africa and beyond.
But..where did the whole giant-flag idea sprout from?
Lieberman drew his inspiration from the 2010 FIFA World Cup in South Africa, feeling it had an emotional impact the citizens of the country. After the World Cup, FCB launched the much -praised “Keep Flying” campaign to encourage the nation to maintain its momentum. Eager to find another project that would simply keep the campaign going the Giant Flag idea was born.
Of course, a 66-hectare flag can’t be built on the cheap. What’s the price tag, and who’s footing the bill?
Crowdfunding and corporate efforts are under way. It will cost about $20 million (R200 million), with $2 million (R20 million) being the threshold to begin the massive germination project, followed by clearing the land, fencing off the site, building roads and constructing the solar field. “There has been half a million dollars sunk to date,” says Lieberman, “and a variety of commitments, soft to definitive, of around $6.5 million.”
Individuals can donate $10 to sponsor a plant, $100 for a section of road and $250 for a solar panel. What’s more, South Africa’s Department of Environmental Affairs is lending its support, and corporate sponsors such as Google and Toyota “have come on board because they see the value this will have on the nation, as well as on their brand,” Lieberman says. (Google is providing a monthly $10,000 AdWords grant to promote the project, as well as cloud services for the Giant Flag app.)
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Help yourself to a cheeky pint! We all thought the Coke Zero drinkable billboard was an ultimate winner, but now Carlsberg is serving some outdoor advertising with an age limit. The Danish brewer, with help from an ad agency called Fold7 and design company Mission Media, unveiled a beer-dispensing billboard at The Old Truman Brewery on Brick Lane in London. The billboard sported the headline “Probably the best poster in the world”, and fulfilled exactly that notion, as a people poured in from all over the streets to have their pint. The brand was also on hand to monitor the drinkers, making sure no one was under the age of 18.
“We want to get the Carlsberg brand in front of as many beer drinkers as possible,” says Dharmesh Rana, senior brand manager at Carlsberg U.K. “To do this, we have to think differently with our approach and can’t just rely on great TV advertising.”
Now this is what I call successful advertising! Not only did the brand manage to create a great amount of awareness, but they helped ‘happy hour ‘ spread across the city of London.
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The universal sign for bathroom signs is typically a man in pants and a woman in a dress, to indicate the difference and make life easier! But what if the female sign wasn’t even a dress to begin with…and the man could be naked for all we know. lol
Tania Katan of Axosoft aims to change the way we look at ladies’ room signs. To many, if not ALL of us it typically looked like an abstract outline of a woman in a dress, but #ItWasNeverADress, launched by Tania, reimagines it as a woman in a cape!
It is an “invitation to shift perceptions and assumptions about women and the audacious, sensitive and powerful gestures they make every single day”. The studies are also meant to empower women and encourage them to join the IT industry.
Here we have Tania, standing beside the campaign cut out that speaks volumes and changes our way of thinking.
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