FCB South Africa is running an idea up the flagpole. A really big idea to bring a sense of hope and change to South Africans alike. It’s main component is the South african flag so large, it will be visible from Space!
The Giant Flag project was put in motion by Guy Lieberman, the agency’s head of green and social new business development. This concept has been designed to foster national pride, improve the lives of people in need and make a lasting impact on South Africa’s economy and environment.
So exactly HOW big is this flag project?
The proposed flag will measure 66 hectares, which is almost the size of 66 soccer fields. It’s red, green, blue and gold sections will consist of millions of cacti and succulent plants that can thrive in the semi-arid Karoo region. Solar panels designed to power the equivalent of 4000 homes will make up the flag’s triangular black patch. (They will also “harvest” rainwater to feed the flag’s living components). The white areas of the flag will be access roads.
Not only will the project be a massive one, but it will also provide more than 700 jobs in Camdeboo Municipality, where the unemployment runs over 40 percent, and support tourism, hospitality and various enterprises over the long haul.
Lieberman says, this project will serve as a symbol of hope, cooperation and sustainable growth for South Africa and beyond.