Parallel Park Like A Boss
Imagine driving in your car heading for town to meet up with an old friend for coffee, and coming across the dreadful lack of parking in a congested road, with options to parallel park almost everywhere. We all know how sucky it is to parallel park, but when you have no choice, you have to channel your inner driving school skills and make a plan.
BUT , what if there was someone to assist you at almost any point, even when driving alone.
A new Fiat billboard created by Leo Burnett in Germany, invites viewers to imagine just that. The agency created a digital screen with special software and sensors that measure how far a driver’s rear bumper was from the car parked behind it, and then projected synchronized images of human helpers to help guide the driver’s parking job. Attractive human helpers!
The Skittles team at BBDO Toronto always have their usual wacky campaigns around products we love. This time, they’ve figured out a borderline juvenile if not hilarious way to get you to physically interact with Youtube videos on your screen.
You simply place your finger where they tell you to, and watch as you become a part of a series of events that take place in each ad. Of course, each video has it’s own little cute twist. Created and directed by Woods & Low of FamilyStyle and edited by Griff Henderson of Posterboy Edit, the campaign is called ‘Touch The Rainbow”.
Not only are the ads a cool touch for creating even more Skittles awareness, but the Narrator of the ads just ads that extra touch to this comedic campaign.
These are just a few of my favourite Skittles Touch ads, the last one really made my day, lol.
In Panama City, the people aren’t the only ones complaining about potholes all over the roads. The potholes themselves have had enough.
With so many streets in Panama City damaged, local agency P4 Ogilvy & Mather placed special devices in potholes that automatically tweet nasty messages at the Twitter account of the Department of Public Works whenever cars drive over them.
This interactive outdoor campaign by Lew’Lara is a sleepy one, which is exactly what this ad agency from Brazil intended. The shop set up a digital panel equipped with a motion sensor at Sao Paulo’s Fradique Coutinho subway station at morning rush hour.
When commuters would approach the digital sign, the face on the panel would begin yawning. Naturally, many of the commuters themselves also began yawning, seeing it is contagious after all – at which the point of this ad campaign was achieved.
This was an ad campaign that put you to sleep but also made you think about the brand. Check out the video for more on this contagious billboard.
We all take about a hundred selfies just to pick one to share with the world, and you’d be lying if you said you had never taken a selfie before. The target audience for this new over-the-top parody PSA from Pizza Hut, is definitely for you selfie-loving monsters!!
The brand wants to warn people about the dangers of the latest craze, being the Selfie Stick – a device that creates the unfortunate illusion for the user that (omg) other people, places and objects actually exist.
This ad is super sarcastic but definitely gives us reasonable pointers, so put those selfie sticks away and have a pizza instead.
This billboard by Esurance (a home insurance company) in Chicago, which carries the almost cringe-worthy headline “Cover your home in a dick (I mean) click,”apparently looked mildly obscene to many who spotted it from afar. With a split second turn of the head, one wouldn’t necessarily see the word “click” , instead the word dick would be seen.
As if things couldn’t get any worse, someone went and photo-shopped an image of the billboard to more clearly say “dick” and posted it on Twitter. After that, The company responsible for the ad, Esurance, compounded the problem by replying to the tweet and saying that the billboard had been taken down.
Hmm, did Esurance know that the picture had been photo-shopped and their ads were indeed NOT “affected”?
An agency in Stockholm called Snask, made a huge 3-D poster for their Malmo Festival which is a massive street fair that runs through the second half of August, probably every year.
The “poster” was made with giant 3-D letters, numbers and shapes which could easily be climbed upon by passersby.It took 14 people more than 900 hours to make, made from plywood, it turned out to be as glorious as anticipated.
This is the first edible billboard and we are excited just to be seeing it! In total it has about 13, 360 mini cakes sealed perfectly onto the frame. British confectionery brand Mr.Kipling and agency JWT London are the geniuses behind this beautiful gift to the world.
Since they are leaders who understand how things should work, they let everyone lucky enough to be near the billboard, at a mall in London, also participate in tasting the lovely goods as they passed on by.