Recharge Yourself

Samsung Belgium promoted the launch of the new Samsung Galaxy S6 with an innovative concept of recycling unused charging cables and creating hammocks, seats and other types of furniture. One of the S6’s main features is wireless charging, making this cable configuration amazing.

Evy Puelinckx, well known for her recycling solutions, collected over 3km of wire to create reclining chairs, hammocks and more for displaying at Meise Botanic Gardens.

 

Each chair used over more than 150 chargers. 

Samsung Recharge Yourself cable hammock
The S6 Samsung Recharge Yourself Campaign was a huge success.

Evy Puelinckx, founder of the creative recycling agency behind this feature, talks about her role in this project:
“When I was contacted by Samsung to achieve something with cables charger, I did not hesitate. Unused equipment is, somehow, a gift from heaven for me. many people have cables at home they would like to get rid of. Our appeal was a resounding success. The result is there and people are happy to see that the waste materials sent to us have been turned into something much prettier. “
Samsung Recharge Yourself cable hammock
Samsung Recharge Yourself cable hammock
Samsung Recharge Yourself cable chair
Use Our Chargers To Recharge Yourself. We Don’t Need Them Anymore.
Samsung Recharge Yourself cable hammock
Samsung Recharge Yourself cable chairs
The Samsung Recharge Yourself campaign was developed at Leo Burnett Brussels, by creative director Tom Garcia and his fantastic team.

Parallel Park Like A Boss

Parallel Park Like A Boss

Fiat Parking Billboard

 

Fiat 500 Parking Billboard

Fiat 500 Parking Billboard

Imagine driving in your car heading for town to meet up with an old friend for coffee, and coming across the dreadful lack of parking in a congested road, with options to parallel park almost everywhere. We all know how sucky it is to parallel park, but when you have no choice, you have to channel your inner driving school skills and make a plan.

BUT , what if there was someone to assist you at almost any point, even when driving alone.

A new Fiat billboard created by Leo Burnett in Germany, invites viewers to imagine just that. The agency created a digital screen with special software and sensors that measure how far a driver’s rear bumper was from the car parked behind it, and then projected synchronized images of human helpers to help guide the driver’s parking job. Attractive human helpers!

This concept was highly appropriate in promoting the new Fiat’s Parking Assist technology, which is an alarm system that warns drivers in reverse of objects behind them. The billboard even offers a bunch of playful, creative avatars for this assistance made easy. It rotates from a  child, a biker, a wise old man to even a half dressed playboy bunny, which I think would be the sole purpose in one parallel parking onto the sidewalk or into the neighbouring cars.

Famous Logos Evolve Before Your Eyes

Famous Logos Evolve Before Your Eyes
 
Here’s a fun and super awesome- to- watch project by Zing, who have taken some of the well known  famous logos and turned them into historic GIFS. 
 
You can literally just sit here for hours on end and watch as each logo morphs from old to new, over and over and over and over……

Touch The Rainbow

Touch The Rainbow

The Skittles team at BBDO Toronto always have their usual wacky campaigns around products we love. This time, they’ve figured out a borderline juvenile if not hilarious way to get you to physically interact with Youtube videos on your screen. 

You simply place your finger where they tell you to, and watch as you become a part of a series of events that take place in each ad. Of course, each video has it’s own little cute twist. Created and directed by Woods & Low of FamilyStyle and edited by Griff Henderson of Posterboy Edit, the campaign is called ‘Touch The Rainbow”.  
Not only are the ads a cool touch for creating even more Skittles awareness, but the Narrator of the ads just ads that extra touch to this comedic campaign.

These are just a few of my favourite Skittles Touch ads, the last one really made my day, lol.
 


These Potholes Are Tweeting

These Potholes Are Tweeting 
 

In Panama City, the people aren’t the only ones complaining about potholes all over the roads. The potholes themselves have had enough. 

With so many streets in Panama City damaged, local agency P4 Ogilvy & Mather placed special devices in potholes that automatically tweet nasty messages at the Twitter account of the Department of Public Works whenever cars drive over them.

 

Scores of tweets reflect on their twitter page every day indicating just how serious this issue is. The campaign was done on behalf of a Panama TV station, which said that potholes are a major problem for drivers. 
Well it seems the campaign worked, as it grabbed the attention of the minister of public works , who later appeared on the TV station to address the issue, which he blamed on a mix of poor construction and the failure of talks at approving the money to fix these roads.
 
All I know is we need at least a million of these devices with the potholes we have in the city of Johannesburg alone. 

Outdoor Media Gets Contagious

Outdoor Media Gets Contagious
 

This interactive outdoor campaign by Lew’Lara is a sleepy one, which is exactly what this ad agency from Brazil intended. The shop set up a digital panel equipped with a motion sensor at Sao Paulo’s Fradique Coutinho subway station at morning rush hour.

When commuters would approach the digital sign, the face on the panel would begin yawning. Naturally, many of the commuters themselves also began yawning, seeing it is contagious after all – at which the point of this ad campaign was achieved. 

This was an ad campaign that put you to sleep but also made you think about the brand. Check out the video for more on this contagious billboard.

Shots Fired At Selfie Sticks

Shots Fired At Selfie Sticks
 

We all take about a hundred selfies just to pick one to share with the world, and you’d be lying if you said you had never taken a selfie before. The target audience for this new over-the-top parody PSA from Pizza Hut, is definitely for you selfie-loving monsters!!

The brand wants to warn people about the dangers of the latest craze, being the Selfie Stick – a device that creates the unfortunate illusion for the user that (omg) other people, places and objects actually exist.

This ad is super sarcastic but definitely gives us reasonable pointers, so put those selfie sticks away and have a pizza instead.

When A Billboard Goes Wrong

When A Billboard Goes Wrong
 

This billboard by Esurance (a home insurance company)  in Chicago, which carries the almost cringe-worthy headline “Cover your home in a  dick (I mean) click,”apparently looked mildly obscene to many who spotted it from afar. With a split second turn of the head, one wouldn’t necessarily see the word “click” , instead the word dick would be seen. 

As if things couldn’t get any worse, someone went and photo-shopped an image of the billboard to more clearly say “dick” and posted it on Twitter. After that, The company responsible for the ad, Esurance, compounded the problem by replying to the tweet and saying that the billboard had been taken down.

Hmm, did Esurance know that the picture had been photo-shopped and their ads were indeed NOT “affected”? 

Well, it seems rumour has it the picture wasn’t photo-shopped and that’s just a picture taken at an angle where you would read the ad in it’s worst form.

Lesson learned: Always take a few hundred steps back and see how your billboard looks from a distance.

An Ad You Can Climb On

An Ad You Can Climb On

An agency in Stockholm called Snask, made a huge 3-D poster for their Malmo Festival which is a massive street fair that runs through the second half of August, probably every year.
The “poster” was made with giant 3-D letters, numbers and shapes which could easily be climbed upon by passersby.It took 14 people more than 900 hours to make, made from plywood, it turned out to be as glorious as anticipated.

Via Joquz and Design Taxi.
Even though this artwork was referred to as a poster, we think it best be called a 3-D art piece. In order for one to view the entire image and actually read what this ad was about, you would have to be elevated up into the air at a certain level and appreciate the view. 
 
See more images and the photographed poster below.

Edible Billboard! Yes Please!

Edible Billboard?? Yes Please!

This is the first edible billboard and we are excited just to be seeing it! In total it has about 13, 360 mini cakes sealed perfectly onto the frame. British confectionery brand Mr.Kipling and agency JWT London are the geniuses behind this beautiful gift to the world.

Since they are leaders who understand how things should work, they let everyone lucky enough to be near the billboard, at a mall in  London, also participate in tasting the lovely goods as they passed on by.

 

Having pedestrians eat off the billboards contents made it even more of a win, as the billboard started to disappear. This gesture was also quite selfless as creating it took more effort than the usual kind of billboard we get today. The use of 13, 360 cakes took approximately seven hours, assembling, primping and coiling each one to perfection.
Even with the help of a professional food artist like Michelle Wibowo, whose credentials include making a portrait of Prince William and Prince Geourge out of 16, 074 triangle pieces of Toblerone chocolate, this was still a heavy and fragile task at hand.

 

 

So, if this isn’t the best billboard in the world I don’t know what is. Cake rules over everything! More billboards should be made edible, for that quick lunch break at work when your pockets are low.