Back To School – McDonalds Style

McDonald’s wants all the school kids going back to school from the summer holidays to remember all the good times – with their meals of course. In a campaign aimed at the younger audiences, McDonald’s show a school bag  that looks like a happy meal, a cup of pencils resembling a cup of fries and a book-burger, made up of stacked books and a yellow magazine as cheese.

The ads were created by a Dallas, Texas advertising firm called Moroch. The studio has worked with McDonald’s for 33 years, making the fast-food chain their oldest client. Moroch also works with powerhouses such as Disney, Dreamworks and Pixar, so they know what children love.

These ads make one want to eat  more than study.
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