Back To School – McDonalds Style

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McDonald’s wants all the school kids going back to school from the summer holidays to remember all the good times – with their meals of course. In a campaign aimed at the younger audiences, McDonald’s show a school bag  that looks like a happy meal, a cup of pencils resembling a cup of fries and a book-burger, made up of stacked books and a yellow magazine as cheese.

The ads were created by a Dallas, Texas advertising firm called Moroch. The studio has worked with McDonald’s for 33 years, making the fast-food chain their oldest client. Moroch also works with powerhouses such as Disney, Dreamworks and Pixar, so they know what children love.

These ads make one want to eat  more than study.
More info: moroch.com | facebook | twitter (h/t: adsoftheworld)
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100 Years Old, And Still An Icon

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With over 300 billion of their products produced in the century since it’s invention, Coca-Cola is a signature product with an outstanding legacy. Billions of people across the globe have held it’s signature product in their hand.
Most importantly Cola- Cola, not the drink, but the bottle it comes in. 

This signature bottle known as the Hobble- Skirt or Mae west, Coke’s green-glass container is the most famous piece of packaging in American history let alone the world.

Celebrating it’s centennial this year, Coke’s bottle has featured in different forms of media, all creatively and artistically. 

“We all have our first memory of drinking from this bottle. It’s part of our culture, ” says Coca-Cola’s global design director Deklah Polansky. “I like to say that a logo belongs to a corporation but an icon belongs to people. It’s the love of generations that’s made this bottle what it is. “
While Coca-Cola’s bottles are more commonly made from aluminium and recyclable PET plastics these days, that fluted, wide- hipped profile remains a constant. A beautiful, significant and memorable attribute.

Remove Makeup Off A Magazine!?

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Finally, a product sample that actually shows you how it works! 

Neutrogena and agency DM9DDB worked with Brazillian weekly magazine Caras, to create a special cover featuring actress Giovanna Ewbank. The issue also came with a set of Deep Clean Wipes, so that readers could actually rub Giovanna’s make-up off her face on the direct cover.
Studies have shown that when you actually touch and handle a product, you feel a connection to it and are willing to pay more for it. 

Design Culture writer Diogo Mattos, calls the work an “innovation” that reflects what the future of magazine advertising could look like – specifically in the Brazillian market, where he believes executions like this are few. 

We hope Brazil won’t be the only place to experience such an innovation. 

Genius Brand Activation

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How on earth do you sell or even promote a life jacket/vest without being too obvious or boring, EVEN if it seems like common sense?

Well, French water sports brand Tribord invented a canned beverage called Wave, then  dubbed it “the worst drink in the world” and offered it to passersby on a seaside boardwalk. 

This was to simply drive home the importance of water safety – and plug it’s Izeber 50 floating model.

            

Turns out, the recipe is simple: SALTWATER. 
In the clip you will realise the obvious, that your body will reject by reflex, the taste of salty water. This is clearly a win for both brands creating a brand activation people will never forget.

The side of the packaging reads “Make this your last taste of drowning” and features a nice image of the Izeber 50 life vest, which comes in all colours, is windproof, lightweight, warm and flexible. The spews therefore serve as a great idea that drives home the message.

Send A Tweet To Coke

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Coca-Cola’s #CokeMyName Let’s You Interact With A Billboard

Just when we thought the amazing drinkable billboard by Coke Zero was amazing, Coca-Cola has launched another eye-catching outdoor idea, this time in Times Square.

The “Share a Coke” campaign  continued by showing fun facts about the names of people who tweet to the signs hashtag #CokeMyName.

At the heart of the display was a microsite that Coke and Google created together, to pull in facts about the 1000 names the soda company had printed on it’s cans and bottles.

After a name is typed in, a bunch of digital facts about the person’s name flow across the screen out of an animated bottle of Coke for a few minutes. To bring this experience to it’s outdoor billboard in Times Square, Coke enlisted Clear Channel Outdoor to build a campaign that is activated through Twitter. Fans who tweet with their name and the hashtag #Cokemyname are populating the billboard in real-time.

Then a webcam set across the street automatically snaps a picture of the person’s name. Coke’s social media team then  tweets back the photo of the person within one hour. 
 The activation campaign ran for two weeks and served up over 200 custom messages per day, with the billboard itself being the only media promoting the campaign.

A few of the tweet requests reflected as follows:

A KFC Bucket Selfie For Memories.

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Ever go out with your friends and wanted to take selfies and instead of posting them to Instagram, you wanted those memories in hand immediately?? 

Well, KFC Canada and ad agency Grip Limited have just the novelty for you! The new “Memories Bucket” is a KFC bucket filled with chicken as usual, but is able to pair with your phone and print your pictures directly from the bucket.

So, apparently the idea for the Memories Bucket came about while agency copywriter Jeff Collins and Social content strategist Matthew Stasoff were working on the campaign for the brand’s 60th anniversary in Canada. 
The campaign is all about celebrating 60 years of memories in Canada, one meal at a time.

The KFC bucket is a very well known option for families alike to celebrate almost any intimate occasion, creating family and friend filled memories. Collins and Stasoff continued on to say that, looking at the newest generation of fans, many memories are shared and stored via phones and online and very few are tangible, so this concept of creating physical memories was very relevant for the campaign.

Even though this concept isn’t out for the public as yet, it was a cool and fun campaign to celebrate 60 years of KFC tastiness in Canada.

Two Invisible Billboards

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The world of social media and rise of the never ending Internet is soaring at it’s greatest, but that doesn’t mean that outdoor advertising, specifically billboards- is completely dead!
 
The latest response to billboards being out of sight, is exactly that – Seamlessly blending them into their surroundings. 
 
Artist Brian Kane did a project called Healing Tool, which took over two digital highway billboards in Massachusetts. Healing Tool is a Photoshop tool that allows you to clone areas of an image to patch over other areas. Kan mimics this process by making the billboard space look like it’s surroundings. 
 

Kane says, ” The goal is to provide a moment of temporary relief and unexpected beauty during the daily grind of commuting”. 

 Kane writes on his website. “During the day hours, a series of images from the specific location are shown on the display. We replace the missing background and create a magic dimensional window. A dynamic motion parallax effect occurs as the vehicle passes the location.

“During the evening hours, high-resolution images of the moon are shown. Synced to the daily phase, people can view the moon despite the effects of urban light pollution. An image of the Milky Way is shown on new moon night.”
The changing images give drivers “something to look forward to: a curious and abstract narrative over time,” says Kane, adding that the project is a form of “unvertising.”
“By removing the marketing message from the advertising space, we create an unexpected moment of introspection,” he says. “People are allowed to interpret an image based on their own experience, and not necessarily with the singular focus of the advertiser’s intent.”
Via Osocio.

NELSON MANDELA DAY

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Yet another fantastic year and it’s Nelson Mandela Day, one of my personal most favourite days of the year. Last year we helped paint and bring love and laughter to a daycare centre in the South of Johannesburg, this year we wanted to go that extra mile. We visited an orphanage 45 mins away from our company premises to bring joy and nutrition to the kids at Bulamahlo Children’s Home in Thembisa. We provided this home of 31 children enough food and toiletries to help them through the rest of the winter season.

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Our fantastic team got geared up in our awesome winter wear and prepared to see the amount of happy faces awaiting their stock. Upon arrival the caretaker of the home greeted us in song and took the time to tell us about the children’s home, how it all begun and it’s entire journey til this point in time. Although the home could use a lot of work, this amazing lady had already set up so much for the home to continue caring for under privileged kids.
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The Samsung Safety Truck

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Massive trucks on the road and trying to overtake them without crossing your fingers hoping not to die, is the worst. Samsung is trying to fix this issue with their new Safety Trucks. It is a relatively simple idea which involves a wireless camera mounted on the front bumper of the truck. 
It transmits images of oncoming traffic to a multi-screen display mounted on the back door of the trailer. That way, the drivers behind the truck can know if it’s safe to pass the truck or not. This amazing new concept also has night vision mode. 
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Samsung trialed the truck in Argentina. It’s a country that has a lot of one-lane roads, so accidents caused by cars trying to overtake trucks adds significantly to the deaths in traffic collisions. While the trial truck has been retired, Samsung is now working with road safety organisations to improve the program.

You Can’t Make This Stuff

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Denver Water’s long -running “Use Only What You Need” campaign conveys the message that never runs dry.
Their installments all across Denver, Colorado, were brimming with artistry. The agency used diverse materials such as colored pencils, Post-it notes, clay, crushed soda cans, Lego pieces, yarn and string to create 10 original hand-made installations.
Each art piece depicts water in various forms, such as drops, splashes, cascades, showers or sprays to name a few. All these installations were featured only on bus shelters all over the city, as well as print and online ads. The headline, “You Can’t Make This Stuff”, drives home the message that water is a non-renewable resource.
 
The use of Lego to form an elaborate cloud:
 
Pencil tips to create waves:
This faucet is overflowing with yarn:
 
One massive drop made with tons of string:
 
A poster of post-it notes make up a droplet:
“Consumers often see conservation as a sacrifice, something they have to give up, which they often aren’t willing to do”, says agency founder and creative director Mike Sukle. “We have instead, used the approach of ‘not wasting’. The message of ‘Use Only What You Need’ follows the mind of the consumer that wasting is wrong.” 
Water use in Denver recently hit a record low, so it appears the campaign, now in it’s ninth year, is having an impact.
 
Check out more fantastic installations below: